Food with intention.
Our Mission & Vision
The Veggie is committed to providing regular access to foods centered around vegan consumers. We want to help redefine the vegan experience with an emphasis on convenience and relatability.
Our Values
Fresh and locally sourced. We source our ingredients with care.
Accessibility. We want to be everywhere vegans are, and everywhere they want to be.
Equality. Here we give vegans the priority they deserve.
Sustainability. Creating better food with less waste.
Belonging. The Veggie is vegan for everyone.
The Veggie Story
The vegan journey began for Adyre in late 2014 when she realize her diet was negatively impacting her health. Under a doctor’s care she gradually transitioned to vegan by fall 2015. To ensure she would stick to her new lifestyle, she used her favorite cuisines and recipes from her mother to create flavorful, interesting plant-based food.
Passionate about her new way of eating, Adyre especially wanted to share it with her mother, Sarah, who suffered from a variety of chronic health issues. Unfortunately Sarah succumbed to these issues in 2017, a devastating loss for her only child. Adyre realized the best way to honor her mother would be to take a chance at their shared dream of entering the food industry, helping others and their loved ones get more time together through better food choices.
For the first three years The Veggie served as a meal prep delivery service and pop up. Chef Adyre’s prepared vegan meals were a hit across the Huntsville area, especially during the pandemic. Due to this growth, The Veggie opened its first restaurant space in 2021 at Lowe Mill Arts. The Veggie raked in a number of historic accolades as the only black owned business in the city’s history to win the Downtown Huntsville Project of the Year Award and the first vegan business to ever be named Culinary Business of the Year by the Huntsville-Madison Chamber of Commerce.
In 2022 Chef Adyre put Huntsville vegan food on a national stage with her appearance on the first ever vegan episode of Beat Bobby Flay on Food Network. While she didn’t emerge the victor, Chef Adyre has since earned many amazing awards and opportunities including being named Female Entrepreneur of the Year by the Catalyst Center for Business & Entrepreneurship, named one of the city’s top 40 entrepreneurs under 40, the recipient of the Andell Brown Pioneer Award, and representing Huntsville at the World Food Championships for its first ever plant-based category. Chef Adyre also received a proclamation from Mayor Tommy Battle for her impact on the city’s food scene.